Our guest in this episode is Roy Osing, a former president, CMO and entrepreneur with over 40 years of successful and unmatched executive leadership experience in every aspect of business.

As President of a major data and internet company, his leadership and audacious ‘unheard-of ways’ took the company from its early stage to $1 Billion in annual sales.

He is a resolute blogger, keen content marketer, dedicated teacher and mentor to young professionals. As an accomplished business advisor, he is the author of the no-nonsense book series "BE DiFFERENT or be dead."

In our conversation Roy talked to me about

• Strategic game planning focused on execution
• Hiring for culture via his Goosebump method
• Differentiating yourself through “only” rather than “best”

Listen to the podcast to find out more.